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Description
Nature's Variety Instinct Be Natural Chicken & Brown Rice Recipe Dry Dog FoodNatural nutrition begins here. Instinct Be Natural Real Chicken & Brown Rice Recipe starts with cage free chicken and never contains filler, corn, wheat, soy or by product meals or artificial preservatives and colors. Guided by our belief in the power of raw, each piece is tumbled with crushed freeze dried raw chicken raising the bar in nutrition and taste. Features Cage free chicken is our first ingredient, making real animal proteins are our #1 and
Natural nutrition begins here. Instinct Be Natural Real Chicken & Brown Rice Recipe starts with cage-free chicken and never contains filler, corn, wheat, soy or by-product meals or artificial preservatives and colors. Guided by our belief in the power of raw, each piece is tumbled with crushed freeze-dried raw chicken - raising the bar in nutrition and taste.
Features
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Cage-free chicken is our first ingredient, making real animal proteins are our #1 and #2 ingredients followed by hearty whole grains
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No fillers - made without corn, wheat, soy, chicken or poultry by-product meal, brewer's rice, artificial colors or preservatives
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Raw on every piece - our kibble is tumbled with freeze-dried raw for nutrition and taste
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We believe in the power of raw because raw is real meat, natural, protein packed, minimally processed and made from whole-food ingredients
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Made in the USA with the finest ingredients from around the world. Natural nutrition with added vitamins and minerals
Ingredients
Chicken, Chicken Meal, Barley, Sorghum, Oatmeal, Brown Rice, Chicken Fat (preserved with Mixed Tocopherols), Turkey Meal, Ground Flaxseed, Natural Flavor, Salt, Fish Meal, Carrots, Potassium Chloride, Vitamins (Vitamin E Supplement, Niacin Supplement, Thiamine Mononitrate, d-Calcium Pantothenate, Vitamin A Supplement, Riboflavin Supplement, Pyridoxine Hydrochloride, Vitamin B12 Supplement, Folic Acid, Vitamin D3 Supplement, Biotin), Apples, Blueberries, Cranberries, Dried Yeast, Choline Chloride, Minerals (Zinc Proteinate, Iron Proteinate, Copper Proteinate, Manganese Proteinate, Sodium Selenite, Ethylenediamine Dihydriodide), Freeze-Dried Pollock, Yeast Culture, Dried Lactobacillus acidophilus fermentation product, Dried Enterococcus faecium Fermentation Product, Dried Aspergillus oryzae Fermentation Extract, Dried Trichoderma longibrachiatum Fermentation Extract, Dried Bacillus subtilis Fermentation Extract, Pumpkin Seeds, Rosemary Extract.
Guaranteed Analysis
Crude Protein (min): 25.0%, Crude Fat (min): 14.0%, Crude Fiber (max): 5.0%, Moisture (max): 10.0%, Vitamin E (min): 100 IU/kg, *Omega 3 Fatty Acids (min): 0.5%, *Omega 6 Fatty Acids (min): 2.4%, *Not recognized as an essential nutrient by the AAFCO Dog Food Nutrient Profiles
Feeding Guide
Ideal feeding amounts will vary by age, weight, and activity level so the guide below should be used as an initial recommendation. Divide the cups per day by the number of feedings per day. Be sure to always provide clean, fresh water. Along with dry food, we recommend feeding raw or wet food to help increase the amount of water in your pet’s diet. Daily Feeding Guidelines (standard 8 oz dry measuring cup): Adult Maintenance (cups per day): 5-15 lb: ½ - 1 ¼ cups; 16-25 lb: 1 ¼ – 1 ¾ cups; 26-50 lb: 1 ¾ - 3 cups; 51-75 lb: 3 - 4 cups; 76-100 lb: 4 - 5 cups Weight Loss (cups per day): 5-15 lb: ¼ - ¾ cup; 16-25 lb: ¾ - 1 cup; 26-50 lb: 1 - 1 ¾ cups; 51-75 lb: 1 ¾ - 2 ½ cups; 76-100 lb: 2 ½ – 3 ¼ cups Puppies (Except Large Breed [70+lbs as an adult]): Feed up to twice the adult maintenance amount. Pregnant/Nursing Females: Feed up to three times the adult maintenance amount shown above. Dogs Greater Than 100 lbs: Add up to 3/4 cup for every 20 lbs. Transitioning to Instinct: Always introduce a new food over a period of 5 to 7 days, mixing increasing amounts of Instinct with the current food each day. Visit the Instinct Pet Food website for more specific feeding recommendations and information on how to easily combine different forms of food.
Caloric Content/kg
3589
Caloric Content/kg UOM
kcal/kg
Caloric Content
395
Caloric Content UOM
kcal/cup
Life Stages All Lifestages
Transition Instructions
Transitioning to Instinct: Always introduce a new food over a period of 5 to 7 days, mixing increasing amounts of Instinct with the current food each day.
Complete & Balanced Statement
Instinct Be Natural Real Chicken & Brown Rice Recipe is formulated to meet the nutritional levels established by the AAFCO Dog Food Nutrient Profiles for all life stages except for growth of large size dogs (70 lbs or more as an adult).
Shipping Notes
- Free Standard Shipping on $100+ Orders to the USA.
- Except Preorder products are shipped in 48 hours.
- Delivery to the USA:
- Standard Shipping : 3-10 business days
- If time is of the essence, please consider selecting expedited delivery for faster service.
Exchange/Return Notes
- We offer a 30-day return/exchange service after receiving.
- Final sale items are not eligible for returns or exchanges.
- To process your return/exchange, please contact us at [email protected]
- Please click here for more details>>> Return & Exchange Policy
4.4 ★★★★★
Based on 1458 reviews
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Product Reviews
★★★★★ 5
VERY SOFT; MY DOG’S ALREADY APPROPRIATED IT
Color: 01 Off White, Size: Twin (60" x 80")
You know a blanket’s soft when my dog immediately tries to appropriate it. This is incredibly soft, and actually pretty light; it makes for a good spring or summer blanket, or a throw in addition to something else in colder weather. (The twin is big enough that you can double it up over yourself to make it thicker in colder months.) I’m not sure while it’s called a “bubble” blanket - there is a very gentle egg crate shape to it, but it’s not rigid at all, and not dual-layer or filled with air or anything. It’s a very comfy throw (my dog can also attest to that) and for ~$20 (at the time of this review), it’s a great deal. I haven’t noticed any shedding, either, but I’m going to wash it on as gentle a cycle I can, to be safe.
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Reviewed in the United States on May 31, 2026
★★★★★ 5
This Blanket Feels Like a Warm Hug 🖤”
Size: Throw50" x 60", Color: Black, Size: Throw50" x 60", Color: Black
This faux fur throw blanket is incredibly soft and cozy, making it perfect for relaxing on the couch or adding extra warmth to a bed. The fluffy texture feels plush and comfortable, while the dark color gives it a modern and elegant look.
I like how it instantly makes the space feel more inviting and stylish. It’s lightweight enough for everyday use but still feels warm and comfortable during cooler evenings. The material also looks beautiful draped over furniture as part of the décor.
Overall, it’s a great decorative and functional blanket for anyone looking to add comfort and a cozy touch to their living space.”
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Reviewed in the United States on May 27, 2026
★★★★★ 5
Absolutely Luxurious, Mushu-Approved, and Easy to Care For!
Size: Throw50" x 60", Color: Pink, Size: Throw50" x 60", Color: Pink
I am absolutely thrilled with this faux fur blanket! From the moment I pulled it out of the packaging, the quality was immediately apparent. The fur is incredibly plush, thick, and unbelievably soft, it truly feels like wrapping up in a cloud. It's the perfect weight, too: cozy on a chilly evening, but not stifling.
What really sets this blanket apart is the quality and durability. I can confirm that this blanket does not pill, which is a huge bonus. Even better, it holds up perfectly in the wash. I've washed it several times now, and there has been zero shedding, either in the washer/dryer or after it comes out. It remains just as soft, fluffy, and luxurious as the day I bought it, making maintenance incredibly easy.
But the real testament to this blanket's quality comes from my dog, Mushu! I bought it for myself, but it has quickly become his favorite spot in the house. If he's not actively on a walk or eating, you can guarantee he's curled up on "the fuzzy blanket," completely buried in the softness.
If you're looking for a blanket that is the definition of comfort, luxury, and warmth, and is also durable and holds up perfectly to washing, look no further. This is a must buy!
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Reviewed in the United States on October 11, 2025
★★★★★ 5
Soft and cozy!
Size: Throw50" x 60", Color: Teal
My daughter loves it. The quality is good. The color is vibrant!
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Reviewed in the United States on April 25, 2026
★★★★★ 4
Beautiful color, super soft and shaggy!
Size: Throw50" x 60", Color: Olive Green, Size: Throw50" x 60", Color: Olive Green
This throw was purchased for the bed of a 15 year old who is going for a cozy, earthy aesthetic in his room. This throw is a deep rich green. It reminds me of grass with the length of the shag and of moss with the color. The back side of the blanket is smooth and soft. It is worth noting that depending on how the blanket lays, you can see the fabric underneath as the fibers part. (See photo.) It laundered well in the washing machine. There was no color bleeding or shedding. I dried it in the dryer on extra low. The fibers didn't pill or knot like fleece does. (All of the photos were taken after laundering.)
I am very happy with the throw it adds texture and depth to the bed. I would purchase this item again!
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Reviewed in the United States on January 20, 2026
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